The mascot dosen't need a pulse, I mean, Smokey the Bear(cartoon one) doesn't have a pulse, and he's the mascot for Protection of Forest Fires (There's name for it I just forgot it). And even the real smokey the bear doesn't have a pulse b/c he's dead, yet he's STILL the mascot, Dr. Pepper LIVES AGAIN, but we should have a Vice mascot, just in case